About
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Soren has this rare ability to hold the big picture and the smallest detail at the same time. He pushes every project to a level you didn't know was possible – and makes the process feel effortless.
Marcus Holm
Fenwick Studio
❛❛
Working with Soren changed how I think about creative direction. He doesn't just design – he asks the right questions until the work means something. That clarity is hard to find.
Layla Thornton
Dayloom
❛❛
Soren is one of those creatives who makes everyone around him better. His taste is impeccable, his feedback is generous, and his commitment to the work never wavers no matter the scale of the project.
Jin Park
Haulk
❛❛
I've worked with a lot of creative directors, but Soren stands apart. He brings both strong vision and genuine openness to collaboration – a combination that's almost impossible to come by.
Nadia Osei
Morsel
❛❛
Soren brings a kind of quiet confidence to every brief — he listens first, then shapes the direction in a way that feels inevitable. You walk away wondering why you didn't see it sooner.
Reem Saleh
Vaulted
2026 – Present
Design Director
Incase
Led the creative vision and design strategy across digital and physical touchpoints, overseeing a team of multidisciplinary designers. Spearheaded the launch of multiple product lines and brand campaigns, resulting in a 30% increase in customer engagement. Championed user-centered design processes, aligning product innovation with business goals and lifestyle trends.
2026 – Present
Design Director
Incase
Led the creative vision and design strategy across digital and physical touchpoints, overseeing a team of multidisciplinary designers. Spearheaded the launch of multiple product lines and brand campaigns, resulting in a 30% increase in customer engagement. Championed user-centered design processes, aligning product innovation with business goals and lifestyle trends.
2026 – Present
Design Director
Incase
Led the creative vision and design strategy across digital and physical touchpoints, overseeing a team of multidisciplinary designers. Spearheaded the launch of multiple product lines and brand campaigns, resulting in a 30% increase in customer engagement. Championed user-centered design processes, aligning product innovation with business goals and lifestyle trends.
2023 – 2025
Design Lead
Grey
Directed creative execution for global campaigns, collaborating with cross-functional teams to deliver compelling digital experiences for top-tier clients. Guided a team of designers through fast-paced projects, elevating the agency’s digital presence and winning multiple industry awards. Focused on storytelling, usability, and brand consistency across channels.
2023 – 2025
Design Lead
Grey
Directed creative execution for global campaigns, collaborating with cross-functional teams to deliver compelling digital experiences for top-tier clients. Guided a team of designers through fast-paced projects, elevating the agency’s digital presence and winning multiple industry awards. Focused on storytelling, usability, and brand consistency across channels.
2023 – 2025
Design Lead
Grey
Directed creative execution for global campaigns, collaborating with cross-functional teams to deliver compelling digital experiences for top-tier clients. Guided a team of designers through fast-paced projects, elevating the agency’s digital presence and winning multiple industry awards. Focused on storytelling, usability, and brand consistency across channels.
2020 – 2022
Senior Designer
Shopify
Played a key role in crafting scalable design systems and improving the user experience for merchants across the platform. Partnered with product managers and engineers to launch features that enhanced onboarding and retention. Advocated for accessibility and design inclusivity, influencing platform-wide standards.
2020 – 2022
Senior Designer
Shopify
Played a key role in crafting scalable design systems and improving the user experience for merchants across the platform. Partnered with product managers and engineers to launch features that enhanced onboarding and retention. Advocated for accessibility and design inclusivity, influencing platform-wide standards.
2020 – 2022
Senior Designer
Shopify
Played a key role in crafting scalable design systems and improving the user experience for merchants across the platform. Partnered with product managers and engineers to launch features that enhanced onboarding and retention. Advocated for accessibility and design inclusivity, influencing platform-wide standards.
2018 – 2020
UX/UI Designer
Shrink
Designed and optimized the core product experience for a mental health startup, contributing to a 40% increase in user retention. Conducted user research and usability testing to inform product decisions, translating insights into thoughtful interfaces. Collaborated closely with the founding team to define the brand’s visual and interaction language.
2018 – 2020
UX/UI Designer
Shrink
Designed and optimized the core product experience for a mental health startup, contributing to a 40% increase in user retention. Conducted user research and usability testing to inform product decisions, translating insights into thoughtful interfaces. Collaborated closely with the founding team to define the brand’s visual and interaction language.
2018 – 2020
UX/UI Designer
Shrink
Designed and optimized the core product experience for a mental health startup, contributing to a 40% increase in user retention. Conducted user research and usability testing to inform product decisions, translating insights into thoughtful interfaces. Collaborated closely with the founding team to define the brand’s visual and interaction language.
Digital Design –
Art Direction –
Framer Development –